There is a rather long Wikipedia page about Helvetica. Many companies, including KLM, use Helvetica as their corporate font.
#Helvetica typeface movie#
There is even a movie about Helvetica (and typography in general). The name Helvetica is derived from Helvetia, the Latin name for Switzerland. It is available in three optical sizes: Micro, Text, and Display.
This new version is called Helvetica Now. Monotype launched a major overhaul of Helvetica in 2019, redrawing all characters with an emphasis on improving the legibility of small type sizes. In 2017 Monotype launched Neue Helvetica World, a version supporting 181 languages and geared towards international usage by large corporations or publishing houses. Some of the glyphs were also tweaked slightly: the O doesn’t look like it wants to fall over and some characters seem to be slightly more rounded. 55=Roman, 65=Medium, 75=Bold.), similar to the Univers family.
#Helvetica typeface series#
The series of weights are named using two-digits (e.g. This reworked version has more and more consistent weights than Helvetica. In the early eighties, Adobe added Helvetica to the core fonts that shipped with every PostScript RIP (along with Times, Courier, and Symbol).īecause the various weights of Helvetica were drawn by different designers and were pretty inconsistent, Linotype created Helvetica Neue. Many foundries made look-alikes, such as Triumvirate, Helios, Megaron, and Newton. Helvetica became one of the most popular typefaces in the world. More weights were added, extending the versatility of the typeface. During the 60s Linotype heavily promoted it as a modern, progressive typeface. With the help of Edüard Hoffmann, he designed a font that was originally called Neue Haas Grotesk. When older sans-serif typefaces such as the German face Akzidenz-Grotesk became popular in the 1950s, The Haas Type Foundry in Switzerland commissioned Max Miedinger to draw an updated sans-serif typeface. Neue Haas Unica is another great alternative. The article discusses their use on the web but these look to be nice fonts for print as well. If you’re looking for contemporary alternatives, check this page that recommends Post Grotesk, Akkurat, Atlas Grotesk, Suisse Int’l, Theinhardt and Aktiv Grotesk. Some critics, however, don’t think it is suitable for lengthy blocks of text at small sizes. The typeface was designed for use in short pieces of text, like headlines and advertisements, but many people also use it for body copy. ‘When in doubt, use Helvetica’ used to be a common rule. Helvetica Neue 95 Black What do you use Helvetica for?
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